Being that the school is full of entrepreneurs nothing stays the same for very long. This is true for how they approach business design as well as how the school is run. I felt this should be expressed in their identity as well, that they are constantly changing.
This was my final bachelor project at the School of Visual Communication. Created with feedback and advice from Oddfishlein
2010
2010
The shapes are from the initials KP, but they must never be shown as such. Instead they are to constantly change according to the grid above. The font is a modified version of Klavika.
Examples of image styles and different ways to use the shapes on top of images.
There ain’t one “main symbol”, each stationery piece should have a different symbol.
Students can personalise their card by getting their photo on it and choosing its color. The symbol changes for each class.
Identity campaign to establish the new look of the KaosPilots. The campaign also deals with what types of projects a KaosPilot do, leading a project from its conceptual stage into fruition.
The black shape is a K transforming into a P, creating a path that at first is easy to follow, but soon becomes utter chaos.
The school is located in back alley at a neighborhood with loots of graffiti. Large stencils on the ground would make it stand out while avoiding being painted over. Following the arrows leads you towards the entrance.
